About Lexington Development
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About Lexington Development

Passionate About Marketing

Website Design

Website Designer Innovation IconAs a website designer, we design creative small business websites. More than that, we design small business websites that work. Our strength, and our passion, is marketing. Most website designers focus on website design aesthetics. We focus on developing websites that provide the solutions small businesses need. After all, small business websites have to do more than just look good, they have to work. The websites we build are, at their core, small business marketing platforms that deliver measurable results.

Search Engine Optimization

Website Designer SEO Services IconWhen it comes to search engine optimization, Lexington Development is a savant. Put simply, we’re very good at SEO, and we have the experience and skills needed to deliver successful, effective SEO services. At our core, we are driven by marketing and search engine optimization. The small business websites we develop are inexorably designed as small business platforms from which strategic marketing solutions are implemented. You might call them passionately designed small business marketing solutions.

Local Small Business

Website Designer Local Search Marketing Services IconWe align ourselves very closely with our small business customers, frequently developing a close kinship. The reason for that is no mystery, we have been small business owners in the Dallas Metroplex for 27 years and well understand the challenges small companies face every day. From this paradigm we build websites, business blogs, internet marketing strategies and search engine optimization packages designed for small businesses. Our prices are designed for small businesses as well. Lexington Development delivers measurable results at affordable prices.

From Website Designer To SEO

Website Designer History Of Effective SEO IconRead our History and see how we evolved into an innovative search engine optimization firm. We are a completely client centric firm committed to improving our client’s businesses, especially profitability. Learn more about the Services we provide and the measurable results we deliver to small business clients. Then envision the performance improvement our Instant SEO Services could provide to your business.

Evolution Born of Need

Website Designer Search Engine Optimization Services IconBefore forming Lexington Development we were in the home building business for almost 25 years. In 2008, confronted with the collapse of the housing market, we began looking for ways to improve our Internet Marketing position and began researching to determine our internet footprint. Despite our extensive research, we only found information about us on only 87 web pages. With such a small web presence, we decided that a new high-impact website was needed, along with an aggressive web marketing plan. We hired a website designer and spent several months working with them on the design. As the scheduled launch date neared, excitement grew, until the website designer went out of business 3 days before the launch.

We had spent 8 months and didn’t have the website which was to be the core of our marketing strategy. We desperately needed the new site, but didn’t have any money left after spending almost $30,000 while working with the now defunct designer. Assessing our options we came to the inescapable conclusion that my wife and I would build the website ourselves. Other than knowing nothing about website design, coding or programming, it seemed like a fine idea. Armed with little more than our belief in American Ingenuity the task before us seemed insurmountable.

Necessity Is The Mother of Invention

Website Designer SEO Innovations IconBecause necessity is the mother of invention, we worked twenty hours a day, learning as much as we could about website design and development as we went along. My wife focused on local business listings, while I focused on website design and programming. With few resources beyond a Websites For Dummies book, we finally launched our new website early in 2009. All things considered, we were very proud of the website we had built, but we kept adding, tweaking and, although we didn’t know it at the time, optimizing it.

When we started this process, Websites For Dummies was a tremendously helpful tool. Our skill set, training and expertise have advanced considerably since those days. We now have the expertise to program websites and program website code in HTML, PHP and JavaScript, and we have the expertise to develop HTML websites, PHP websites, WordPress sites, Joomla sites, Wiki sites and more. We promise, it’s very rare for us to approach a project armed only with a For Dummies book.

Website Designer Performance

Website Designer Process IconWe had designed and built an awesome website. It was aesthetically pleasing, it functioned well and it worked. But, we didn’t have customers lining up to buy homes, despite our best efforts, so we pressed on doing more. And we kept doing more. Although we didn’t immediately realize it, nobody was lining up to buy houses anywhere, because the housing market had collapsed. We adjusted our expectations and kept pressing on, learning more and continually adjusting and improving the website. Although far more knowledgeable than when we started, we still didn’t completely understand that we were optimizing the site every day. Search engine optimization or SEO, was and is an ongoing process, and that’s what we were doing.

Search Engine Results

Website Designer Search Engine Marketing Statistics IconBy the time we took a step back to evaluate where we stood in early 2010, our website was successful by every known measure. Here is a comparison of 2008 metrics vs. our web positioning and results today. Also, feel free to visit the Dallas Custom Builder website we have described.

  • Our internet footprint was insignificant found on 87 web pages. Today we can be found on more than 367,000 web pages.
  • Our website was very small, with 24 pages in the Google index. Today we have more than 4,500 pages in the Google index.
  • Our web traffic was almost nil, receiving 8 visits per day. Last month we had 7,211 visits, an improvement of +3005%.
  • Our web page views averaged 19 per day. Last month we recorded 242,802 page views, an increase of 42,597%.
  • We averaged 1,080 hits per month. Last month our website had 254,523 hits, an increase of 23,464%.
  • We were ranked #14,293,887 in the world by Alexa. Today Alexa ranks us at number 117,217 in the world.
  • Today we rank on the first page of Google for more than 75 different search phrases.

Website Designer Performance Summary

Website Designer Innovation IconAll in all, you have to admit it’s a pretty good body of work. We don’t guaranty that we can deliver results like this for all of our clients. But we do guaranty that we’ll utilize everything we’ve learned, every skill we’ve mastered and that we’ll put forth as much effort for your website as we did for our first website. We also guaranty that we will substantially improve your internet presence, we will substantially increase the number of visitors to your website, we will substantially improve your search engine search results, and we’ll give you our very best effort for prices which are remarkably affordable.

Case Study #1: Home building company

Jump-Off: No existing web presence; no search engine rank; 20 website visitors/day

Project Scope: Create internet footprint, deliver high search engine ranking, increase visitor traffic

Project Duration: 12 Months

  1. Internet Footprint. At the start of the project, the client was found on only 87 web pages. Today we can be found on more than 250,000 pages.
  2. Our website had 24 pages. Today we have more than 4,500 pages.
  3. Our website received 8 visits per day. Last month we had 3,926 visits, an improvement of 1536%.
  4. We had 19 pageviews per day. Last month we had 167,563 pageviews, an increase of 29297%.
  5. We had 1,080 hits per month. Last month our website had 254,523 hits, a whopping 23464% increase.
  6. Our internet presence was insignificant. Today we rank in the top ten (first page) of Google searches for more than 35 different key words, with 12 at number 1.
  7. Our Alexa traffic rank was #14,293,887 in the world. Today Alexa ranks us as the #48,544 website in the US, the #1194 website in the DFW Metroplex and has been upgraded for 120 straight days, jumping 1,962,657 places in the last month.
  1. We found our internet footprint on 87 web pages. Today we can be found on more than 250,000 pages.
  2. Our website had 24 pages. Today we have more than 4,500 pages.
  3. Our website received 8 visits per day. Last month we had 3,926 visits, an improvement of 1536%.
  4. We had 19 pageviews per day. Last month we had 167,563 pageviews, an increase of 29297%.
  5. We had 1,080 hits per month. Last month our website had 254,523 hits, a whopping 23464% increase.
  6. Our internet presence was insignificant. Today we rank in the top ten (first page) of Google searches for more than 35 different key words, with 12 at number 1.
  7. Our Alexa traffic rank was #14,293,887 in the world. Today Alexa ranks us as the #48,544 website in the US, the #1194 website in the DFW Metroplex and has been upgraded for 120 straight days, jumping 1,962,657 places in the last month.

Conclusion Search Engine Optimization It’s What We Do

We’re anxious to get to work on your project. If you’re ready to get started Contact Lexington Development today. If you need more information, click to learn more about Search Engine Optimization.

All in all, you have to admit it’s a pretty good body of work. We don’t guaranty that we can deliver results like this for all of our clients. But we do guaranty that we’ll utilize everything we’ve learned, every skill we’ve mastered and that we’ll put forth as much effort for your website as we did for our first website. We also guaranty that we will substantially improve your internet presence, we will substantially increase the number of visitors to your website, we will substantially improve your search engine search results, and we’ll give you our very best effort for prices which are remarkably affordable.

Explore Solutions

Website Designer Explore Small Business Solutions IconAs with all companies you consider engaging, you should learn more about Lexington Development before doing business with us. Check us out and we’re confident you’ll want to do business with us. If you ready to do business with us, get started by exploring the Small Business Packages we have available at remarkably affordable prices.

  • Great Websites Are Critical For Small Business

    90% of Internet users search for products and services online before making a purchase, even when they're buying from a local business. Small Business Website Packages

  • Top Search Engine Rankings Are Critical

    Being at the top of search results is critical to your business. Companies in the top three search positions get 60% of search traffic. Learn what our Instant SEO can do for your business.

  • Page One Search Results Are Important

    There are ten places on the first search results page. Clawing your way onto the first page is magical, because 75% of Internet users only look at the first page of search results. Learn what our Instant SEO can do for your business.

  • Blogs Are Cheap Effective Marketing For Your Business

    Small businesses with a Blog get 55% more visitors and 70% more sales. Blogs are easy, cheap and really work. Learn about Business Blog Packages

  • Size Matters

    Websites attract more visitors and customers if they're big. And more content means more targets for search engines. Learn about highly effective Content Marketing Solutions

  • Increase Website Traffic 500% Free

    Smart businesses get 500% more website traffic and 400% more sales leads free using Buisness Blogs and Content Marketing. Get a WordPress Blog for your business.