That Old Grey Mare, she ain’t what she used to be, but then again, neither is small businesses advertising in the age of the Internet. Small businesses advertising is the spark that drives customers to your business, so the need for small businesses advertising is undeniable; effective small businesses advertising anyway. Unfortunately, effective advertising is rarely mastered by small companies. Small business owners, who are almost certainly stretched thin with an overwhelming workload, hunt and peck and advertise by emergency. Not exactly a cohesive small businesses advertising strategy.
Small Business Advertising Has Sure Changed
Despite the popular conception that Madison Avenue is always on the cutting edge, the means and methods of delivering advertisements have changed little in the last 2000 years. The printing press was a revolutionary invention that radically altered the course of advertising. At the time, the Model T revolutionized the auto industry, but neither is particularly relevant in contemporary American business. Conversely, the last 10 years have produced revolutionary changes in small businesses advertising, where styles have changed radically, as have the means, methods and ability to deliver advertisements.
So ground-breaking have been some of the changes that entire sub-industries have formed which didn’t even exist 10 years ago, and what comes out of Mountain View California now has far more impact than what comes from Madison Avenue. What may be the biggest quantum leap has been the development of the concept known as contextually relevant advertising, which didn’t even exist 10 years ago. But, then again, neither did Google.
As the internet continues to change the world every day in contemporary America, the job of developing an effective small businesses advertising strategy is made even more daunting. All businesses must change, advance and keep up, lest they become wreckage along the shoulder of the information superhighway. While big companies have entire departments with huge staffs to monitor changes and maintain a company’s advertising strategy, small businesses are left to fend for themselves, without the resources which would enable them to compete with corporate America.
Although the internet effects virtually every aspect of our lives and they way we do business today, it is often better understood by most 12 year olds than it is by most small business owners. The fact is, very few entrepreneurs even recognize the small businesses advertising and marketing opportunities the internet presents every day. Unrecognized, most small businesses never pursue these opportunities. Instead they never consider new opportunities the internet may present because they generally don’t understand it and further believe that pursuing any such strategy would be cost prohibitive.
Small Business Advertising Opportunities
The fact is, they couldn’t be more wrong. In reality, the internet presents affordable small businesses advertising opportunities which, if aggressively pursued, can level the playing field between small business and corporate America. Unfortunately, most local small businesses remain trapped in the past, relying on antiquated, ineffective advertising media to reach potential customers.
Recognizing that small businesses have an urgent need to capitalize on every opportunity that better enables them to compete with corporate America, Lexington Development is introducing a suite of advanced, integrated web based marketing and small businesses advertising solutions specifically designed for small business at remarkably affordable prices.
Let Us Move Your Business To The Next Generation
Learn how internet advertising with Lexington Development can help revolutionize your business, and your bottom line. Lexington Development provides locally focused small businesses advertising and marketing solutions for small business that start at only $29. That’s right, for the cost of lunch for two, you could be promoting your business, so don’t wait. Advertise Now