How To Use Meta Keywords Properly To Improve Search Engine Results

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Improving Search Engine Results With Meta Keywords

Meta Keywords and the Keywords Meta Tag are driving forces behind Search Engine Optimization or SEO. The use of  Meta Keywords is an oft misunderstood dynamic when SEO optimizing your website. Many small businesses engage less than scrupulous SEO Companies after a dazzling dog and pony show which extols the virtues of Meta Keywords and the Keywords Meta Tag in a pitch to provide your company with SEO Services. Because of budgetary constraints, many small businesses choose Do It Yourself SEO, with many, many business owners believing they can put Meta Keywords in their website code to improve their Google Search Ranking.

Since both of these scenarios are all too common, and because keywords, Meta Keywords and the Keywords Meta Tag and how they impact search engine optimization SEO and Google Search Rankings are almost universally misunderstood, we’ll explain the use and impact of Meta Keywords. The first question we must ask is not How Many Keywords to use in a webpage, the first and most important question is How Important Are Meta Keywords To Google? The answer to this question about Meta Keywords has to be air tight, because a great deal rides on the answer. The answer to this question will surprise and befuddle most readers, in fact I’d say the reality of Meta Keywords will surprise more than 90% of you.

Do Keywords Influence Google Search Results?

In a word, No. The truth is that Google gives Meta Keywords zero weight when ranking websites. In fact, Google couldn’t possibly care less about the Meta Keywords coded in websites or webpages. That’s right, Meta Keywords count for precisely zero in Google’s search engine rankings. Take a moment to watch this brief Google Webmaster Tutorial about Meta Keywords and the Keywords Meta Tag.

No Substitute For Good Content

The fact of the matter is there is no substitute for good content in a website and no amount of optimized Meta Keywords will ever change that. Did you really think you could outsmart a company that handles 82% of the world’s search engine traffic by throwing a few Meta Keywords into a website? If that were the case, websites with weak, unimportant content could just compensate with a few keywords and march right to the top of Google’s search rankings. Google’s web spiders crawl and read websites the same way humans read websites. If you have lousy content, humans leave your website and if you have lousy content you can bet Google is going to send you precious little Search Engine Traffic.

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How To Best Optimize Your Website

Don’t hire a Search Engine Optimization company because they have a great pitch about putting Keywords in your website to boost your Search Engine Results, because it won’t. If you’re determined to pursue Do It Yourself SEO, don’t do it if your plan hinges on Meta Keywords. Instead, spend time improving the quality of your content. Spend money on ethical, professional SEO Services to optimize your website. Lexington Development offers innovative, ethical SEO Services for small business that delivers measurable results with prices that start at only $399. Click the compare button to learn more about our innovative SEO services and see for yourself how we can help your business.

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