Small businesses with their own website should spend some time every day improving their website and optimizing their website to perform better in search engine results. Never before in history has a method of advertising existed that has the ability to deliver as many customers to your small business as search engines do today. Google has the ability to send you more customers in one day than you have had in your entire career all put together, even if your career has been 400 years long.
Owning and operating a small business is hard work. I should know, I’ve been a small business owner for so long that it’s all I know. As my career has evolved into what I fondly refer to as Career 2.0, evolving from old tech to new tech, I continually look for ways to help small businesses with website design, internet marketing and search engine optimization or SEO. To me it is something of a holy quest, my own personal grail, as it were. As I encounter ideas, items, tidbits or anything, for that matter, that will help, I try to share it with small business owners far and wide. Today my subject addresses Small Business SEO and is probably something you’ve never heard of, Rich Snippets.
Rich snippets are a form of microdata, or structured data, used in web pages. Microdata, which is machine readable, is read by search engine spiders in an attempt to derive more semantic information. Google and other search engines haven’t yet insisted that websites provide structured data for rich snippets, but you should expect your search engine placement to start suffering if you do not provide rich snippets.
Rather than describing and explaining rich snippets in essay form, Google was kind enough to provide this brief video. This piece on rich snippets reminded me to provide additional articles about Microformats and other Small Business SEO ideas. So watch for future Small Business SEO articles.
Adding Rich Snippets To Your Website Improves Search Results
Contact Lexington Development to re-code your website with Rich Snippets and structured data and start moving up the search engine rankings right away. It’s probably also time to give your small business website an overhaul. Let’s give it a face lift and improve the rich snippets and give your business a real boost!
If you own a small businesses that still doesn’t have its own website, get one. If you think your business doesn’t need a website, you’re probably still surprised the Edsel was discontinued. In other words, you’re wrong. Check out our article entitled Do Small Businesses Really Need Their Own Websites? and decide for yourself. The article, while self serving, is true nonetheless. Lexington Development specializes in creative Website Design and innovative Search Engine Optimization solutions for small business.