Internet ad spending is soaring as companies across the nation, in fact world over, are recognizing the impact and value of business-to-business or B2B website advertising and marketing. The enormous spike in internet advertising certainly leads one to believe that businesses are perceiving value.
Internet ad spending will attract a greater share of global ad spending this year than had been previously expected, according to media buying outfit GroupM. The company projects that digital advertising will account for 17 percent of global ad spending in 2011, which is 6 percent ahead of December 2010 projections.
Digital Advertising Growing 3X Faster Than Traditional
In addition, GroupM estimated the digital ad sector is now growing at 16 percent annually. For those of you who are interested numbers, online advertising will surpass $100 billion by next year.
“Although digital advertising accounts for 16 percent of overall worldwide ad spending, that statistic distorts reality because much of the rest of the world is undeveloped, lacking the technology to either produce or receive online ads. In the developed world, most especially in the US, digital ad spending now exceeds 20% of overall ad spending, but still faces substantial growth even in those nations where it has already experienced hyper growth commented GroupM, citing the continued use of technologies such as behavioral targeting and video advertising as key drivers for increased spending.
Ad Spending in 2012 Projected To Exceed $540 Billion
The increase in Internet ad spending on digital media is coming at a time when increases in overall ad spending are waning. Ad buyers are shifting their emphasis away from traditional media to digital advertising because it is more cost effective than traditional media. The company also projects that ad spending across all channels will reach $540.3 billion in 2012, a 6.8 percent increase from 2011.
With additional advertising dollars being spent on the 2012 Olympics and the projected $1 billion+ Obama is expected to spend trying to get re-elected, it’s no wonder advertising – especially online advertising – will have a very good year.