Study Reveals 92% Use Search To Find Companies

Don’t Know If Your Company Needs SEO Services

If you’re still undecided about Search Engine Optimization and whether or not your business really needs SEO Services, you should consider a recent study released by Pew Research. The study reveals that 92 percent of all internet users use search engines to find companies with whom to do business. Search engines and email still top the ways people use the internet. Sorry Facebook, Social Networking is on the rise, but still has a long way to go.

The Continuing Popularity of Search

Search engines have been the single most dominant use of the internet since Pew Internet began researching usage numbers in 2002.  When it comes to search engine use among internet users, the primary difference between the early studies conducted in 2002 and now is that a greater portion of the population overall now searches on a regular basis. In total, 92 percent of Internet users search, with 59 percent doing so on a daily basis.  Further, while there were once big gaps between demographics, searching is a ubiquitous activity these days.  Even those who are 65+ years old had a high rating, with 87 percent searching and 37 percent doing so on a daily basis.

Email comes in second, with a similar mass popularity. Ninety-two percent of those surveyed used email, and there are no major statistical influences among race, education, or income.

The new Pew Internet survey was conducted between April 26 and May 22 of this year. In total, 2,277 adults were surveyed. Pew Internet provides a margin of error of plus or minus 2 percent.

Social’s Position in Common Use

But what about Social Networking ? Tech experts have ranted, again and again, about how the interactive web provided by Facebook, Twitter, and niche sites will overtake search, making those “10 blue links” obsolete. Will it really? It’s certainly true that social sites are growing rapidly. Since 2004, when Pew Internet started looking at social media usage among those surveyed, social sites have risen from 11 percent usage to 65 percent. The growth started slowing in 2009, but is continuing a gradual climb.

What should be noted, though, is that there’s no correlative drop in search engine or email popularity. Both have remained roughly stable during the time that social was entering the picture. It seems that sites like Facebook and Twitter have created territory distinct enough that they can avoid any war with Google’s search.


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