Search Engine Ranking
What Is SEO? To answer that question and explain the value of SEO for your business, you have to understand search engine ranking. Attaining top search engine ranking is critical to the success of your business or any business. Search engine ranking effects how many visitors your website will get and how many sales leads your business will get. In fact, visitor traffic and sales leads depend more on search engine ranking than any other factor, and perhaps all other factors combined. To understand the search engine ranking big picture, consider that 3.34 billion Google searches are performed every day, and that’s just Google.
Search engine ranking, as illustrated in the below infographic, impacts 78 percent of all transactions because they begin with a search. Search engine ranking matters even in small towns, even when the purchase is made at a local small business. With 78% of all commerce being impacted by search engine ranking, the value of search engine ranking to your business is astonishing, so you can’t leave them to chance.
Fortunately, you can substantially improve search engine ranking through the process known as search engine optimization or SEO. Search engine optimization can revolutionize your business. Search engine optimization has the ability to deliver more customers to your business than any other source, medium, service or activity, thus driving the value of search engine ranking for your business sky high.
Value Of Search Engine Ranking
No one would dispute that having a page one search engine ranking is a good thing. It’s good for the psyche of the business owner and, more importantly, it’s good for business. Having a number 1 search engine ranking brings more visitors to your website and more customers through your door. Everyone knows this, but very few understand the actual value of first page search engine ranking and thus the value of SEO. What is being at the top of Google search engine ranking really worth?
Calculating The Value Of Search Engine Ranking
The value of being in that vaunted number one position in Google search engine ranking is something few small businesses know how to calculate. The value of search engine ranking and thus the value of SEO to your business is different for every company. In fact, it’s much broader, because the value of SEO varies for every product, every size and color, every location where it is sold, at every time of the year, and so on. Before we get into the mathematics of what the top search engine ranking is worth to your business, let’s glance at a more nebulous, but compelling valuation.
In relative terms (relative to each individual business, which is the simplest method of illustration) that value is fairly simple to calculate, and the data is compelling. Consider the value of search engine ranking in terms of these statistics.
Search Engine Ranking Statistics
- Company with #1 search ranking gets twice as much visitor traffic as the #2 search ranking.
- Company with #1 search engine ranking gets 34.35% of all search engine traffic.
- Company at #1 get as much customer traffic as the #2 through #5 companies combined.
- Company with #1 ranking gets almost as much traffic as #5 through #20 combined.
- Companies with the top 3 search engine ranking get 62.7% of all search engine traffic.
- Companies with the top 5 search engine ranking get 76.6% of all search engine traffic.
- Companies with the top 10 search engine rankings receive 95% of all search traffic.
- Companies with #11 through #20 search engine ranking get 5.3% of search engine traffic.
- After rounding, companies with #21 through #21000 share less than 2% of search traffic.
- Improving search ranking from #11 to #10 boosts website traffic by 143%.
Quantifying Value Of Search Engine Ranking
We must analyze the value of that number 1 spot is a way which quantifies the value of the top spot. Doing the math is probably much easier than you think. The value of that top spot is worth far more than you could possibly imagine. A company that occupies the vaunted number 1 spot in Google search engine ranking is well positioned to experience astronomical success. Consider the statistical facts presented below.
Calculating Search Engine Ranking For Your Business
Let’s lay out the math and calculate the value of SEO for your business.
Raw Statistical Data
Percent of Total
Numbers based on a sample of 8,253,240 impressions across the Chitika Advertising Network in May, 2010.