Understanding the value search engine optimization would have to your business means that you must first understand search results. Attaining top search results is critical to the success of any business, including your business. Your position in search results effects how much traffic your website gets and how many sales leads your business gets. Search results effect traffic and sales leads more than any other factor.
3.34 BILLION Google searches are performed every day
In fact, as the below infographic indicates, 78 percent of all transactions begin with a search, even in small towns, even when the purchase is made at a local small business. With 78% of all commerce being impacted by search results, the value of search results to your business can be incredible, so you can’t leave them to chance.
Fortunately, we can substantially improve your position in search results by employing search engine optimization or SEO. Search engine optimization is the activity that can revolutionize your business. Search engine optimization has the ability to deliver more customers to your business than any other source, medium, service or activity, thus driving the value of search results for your business sky high. This article, Understanding The Value Of SEO, is part of our Search Engine Optimization For Small Business article series. Read the entire series to revolutionize your small business.
Value Of Page One Search Results
Everyone knows, especially business owners, that being the number one company listed in search engine results is a good thing. It’s good for the psyche of the business owner, and it’s good for business. Being number 1 in search engine results (SERPS) brings more visitors to your website and more customers through your door. Everyone knows this, but very few know how to calculate the value of first page search engine results or the value of SEO. What is being at the top of Google search results really worth? This article answers that very question.
Calculating The Value Of Search Results
The value of being in that vaunted number one position in Google search results is something few small businesses know how to calculate. The value of SEO, as you can imagine, is different for every company. In fact, it’s much broader, because the value of SEO varies for every product, every size and color, every location where it is sold, at every time of the year, and so on. Before we get into the mathematics of what the top SERPS rankings is worth to your business, let’s glance at a more nebulous, but compelling valuation.
In relative terms (relative to each individual business, which is clearly the metric which most matters to small business owners) that value is fairly simple to calculate, and the data is compelling. Consider the value of SEO in terms of these statistics.
Remarkable Statistics About Search Results
- #1 gets twice as much search engine traffic as number 2
- #1 gets 34.35% of all search engine traffic
- Number 1 gets as much traffic as number 2 through 5 combined.
- Number 1 gets almost as much traffic as number 5 through 20 combined.
- Number 1, 2 and 3 get 63% of all search engine traffic.
- Number 1 through 5 get 77% of all search engine traffic.
- Number 1 through Number 10 get 95% of all search traffic.
- Number 11 through 20 get 5% of all search engine traffic.
- After rounding Number 21 through 21 Million share 2% of search traffic.
- Improving from number 11 to number 10 means a 143% increase in website traffic
Quantifying Value Of Search Results
We must analyze the value of that number 1 spot is a way which quantifies the value of the top spot. Doing the math is probably much easier than you think. The value of that top spot is worth far more than you could possibly imagine. A company that occupies the vaunted number 1 spot in Google search results is well positioned to experience astronomical success. Consider the statistical facts presented below.
Calculating Search Results For Your Business
Let’s lay out the math and calculate the value of SEO for your business.
Raw Statistical Data
Percent of Total
Numbers based on a sample of 8,253,240 impressions across the Chitika Advertising Network in May, 2010.