There is no one search engine optimization strategy that is universally effective. Even if one were developed today, it would be obsolete by tomorrow. The internet is dynamic, as are search engine results, so dynamic search engine optimization solutions are needed to put your business ahead of the competition… and keep it there.
Developing an effective search engine optimization strategy for your business requires research, homework, business intelligence and detailed competitive analysis. We study and learn, to make sure we understand your business and see it the way your customers do. There are no shortcuts in developing a search engine optimization strategy that will convert website visitors into paying customers.
We compare your website against the leading websites in your industry and your geographic market area to determine the keyword search phrases that will produce the best results for you. This competitive analysis provides a clear picture of how your website places in search engine results. If you want to dominate your competition, you must dominate the organic search rankings for the keyword search phrases that will produce results. It is critically important to objectively analyze your competitors to determine the ones who perform better than your site and the reasons they do.
When we begin a search engine optimization project for a client, the first thing we do is conduct a detailed competitive analysis. We consider numerous search engine optimization factors in determining the strengths and weaknesses of your website versus your competitors. Our job, quite simply, becomes one of utilizing search engine optimization techniques to exploit your strengths and eliminate your weaknesses. And, because some of your competitors are optimizing their websites, as well, we will continually monitor the performance of your website, as well as the websites of your competitors, to maintain and enhance our search engine optimization advantage. Although this is by no means the entire list, an overview of the search engine optimization metrics we analyze and consider are:
- Google Page rank
- Pages Indexed
- Back link analysis
- Unique visitors
- Traffic analysis
- Keyword ranking analysis
- Online brand presence analysis
- Website architecture analysis
- Visitor demographic analysis
- Website domain analysis
- Content analysis
- Social links analysis
- Local listing placement
- Alexa traffic rank
- Page view analysis
- Marketing Grader analysis
Only after extensively studying your business, your goals and vision, along with your website and the websites of your competitors, can we develop a powerful, effective search engine optimization strategy. There are no cookie-cutter solutions. Every strategy and campaign we develop is unique. They must be if they are to be uniquely effective.
Free Competitive Analysis
As a small business owner who wants to dominate the competition, shouldn’t you know how your website compares? Contact Lexington Development today and we’ll perform a no obligation competitive analysis of your website absolutely free. You have nothing to lose, and you really should know.