Understanding Search Engine Optimization

Search Engine Optimization For Small Business Reference Series

According to Google, the dominant force among search engines, the phrase What is SEO? is searched 11.1 million times per month. Thus, it is safe to assume that many small business owners are unfamiliar with search engine optimization. Thus we are publishing this Search Engine Optimization Reference Series to inform and educate small businesses about the concept, process, tactics, costs and  benefits of search engine optimization.

Search engine optimization is the practice of improving website performance to improve placement in search engine results. Commonly known as SEO, search engine optimization is used to refer to an SEO company, SEO firm or an SEO specialist individually.

Art And Science

Search engine optimization is both art and science because so many different SEO tactics go into the SEO process.

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