Website Visitor Traffic
It is clear that our visitor traffic has been increasing substantially since we launched the Lexington Development website in 2011, with visitor traffic in the most recent month of more than 203,000 page views and almost 5000 visitors. Lexington has achieved an Alexa rank of #28,798 in the US and #606 in the DFW Metroplex, indicating tremendous strength in the DFW Market.
Because ads are displayed on approximately 50 percent of the pages in the Lexington website – increasing to more than 60 percent by April 2013 – full time advertisers should expect ad impressions of between 48,000 and 100,000 per month. If a moderate revenue rate of $4.00 per 1000 ad impressions were applied to this visitor traffic, ad prices should range from $200 to just over $400 per month. Check our advertising rates which start at only $39 per month.
Analysis of Website Visitor Traffic
The chart below is provided by Lexington Development to potential website advertisers to show the amount and nature of visitor traffic to the Lexington Development website. This chart is a screenshot of our actual website statistics for the month of September 2011, provided by AWStats.
Our visitor traffic has been on an increasing trend line since we launched in 2011. In September, the last month for which complete statistics are available, and the month represented in the chart below, Lexington Development surpassed two significant milestones. We experienced 1488 Unique Visitors to the site, and 4971 visits, the second highest month ever. For the first time we surpassed 200,000 page views in a month with 203,992 page views, surpassing our previous high of 167,563 which equates to a 21.7 percent increase over our previous record.
Alexa Website Rank
Alexa, the company that tracks internet traffic statistics for the top 112,000,000 websites in the world recently upgraded our website traffic rank, establishing our rank as the number 192,268 website in the world. (See the Press Release for full details) Alexa upgraded Lexington Development 166 of the last 168 days, with the last three months bringing an 800% increase in website traffic.